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Positive Economic and Social Impact of the Creative Economy in Africa



Amid geopolitical tensions and the long-term impacts of the pandemic, accelerating growth in a more sustainable and inclusive way has become an imperative for both Europe and Africa.

As highlighted during the 6th European Union-African Union Summit, held in Brussels in February 2022, the time has come for the two continents to adopt a joint vision towards 2030, based on a fair and mutually beneficial economic, trade and political partnership: in order to meet the major challenges of the future, the only way forward is to strengthen the Euro-African dialogue, building high-level relations between key decision-makers in both realities.


The 9th edition of the Southern Africa Europe CEO Dialogue took place in Johannesburg on November 10-11, 2022. The event is a unique platform capable of promoting this dialogue and supporting the long-term growth of strategic trade and economic relations between Europe and Southern Africa.

Here is the AUB CEO's Presentation.





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